Is a business a reflection of the area that it’s in? Sometimes yes… sometimes no. But if so, LT’s Wings is a mixed bag.
The main product offering at LT’s are the wings, so let’s start there. They are good. Somewhere between spectacular/off-da-chain and I-can-do-better-myself. When served hot, they have a crisp crunch to them, and a sufficient amount of sauce coats the exterior. The amount of meat is also sufficient, although just a tad more on the bone couldn’t hurt. The fries are your standard fast-food-crinkle variety: great when hot, so-so if you have to warm them up.
Now let’s discuss the value proposition:
Granted, LT’s is a mom-and-pop shop, so they may not be able to negotiate the best rates on chicken by the pound due to their size. However, one can’t help but compare the offerings here to that of their competitors, most notably J.R. Cricket’s. Cricket’s has a much larger menu and more locations so their pricing is much more reasonable, but at the end of the day, competition is competition.
Here’s an example:
Although some may consider this comparison apples and oranges, the taste and size of both wings are very similar and the locations are not that far apart (J.R. Cricket’s is less than 3 miles away).
Don’t just take it from me, look at this Google question asked circa February 2018:
Full disclosure: the business does currently have a 4 out of 5 rating on Google, so maybe the “local guide” in this picture is onto something in her remarks.
Price aside, there are other issues plaguing the restaurant. For one, it appears to be a victim of the passage of time. The motorized sign outside no longer turns, one of the panels is coming off, and there are no specials — or anything — located on the marquee. As such, the place is very easy to miss if you are not looking for it. The only table seating is located outside, so there is no escaping the elements to eat here. And even those tables appear cold and unwelcoming.
Speaking of unwelcoming, the demeanor of the cashier could have used a few additional rays of sunshine. Explaining the lunch specials came across as if she was more interested in reciting a memorized template versus actually trying to be of assistance. I’ve actually had worse service from other places, and although it doesn’t compete for the worse, it also doesn’t vie for the best. Middle of the road shouldn’t be the goal you shoot for.
At the time of the visit, the restaurant was almost devoid of customers, save the one that was waiting in their car for their order to be prepared. There’s only room for 6-7 cars here, but even so, the lot wasn’t even half full.
What tech? There is no website, only a reliance on freebies such as Google or Yelp and the delivery services like Doordash. And then there’s this pet peeve: forcing customers to pay cash for transactions less than a certain amount (in this case, $5). If 30¢ here and there is going to make or break your business due to credit card fees, you need to reevaluate your business model.
And apparently to this Google reviewer “T P” below, I’m not the only one who feels this way:
Also, don’t look for LT’s on social media. With an absence of Twitter, Facebook, Instagram, LinkedIn, Snapchat, and any other social media invented since it’s inception in 1996, this restaurant seems stuck in the past and unwilling to keep pace with anything, especially free tools that only take five minutes to sign up for. And with the bored look on the cashier’s face, tweeting specials and answering customer queries would give her something else to do besides looking forward to the time when she can clock out.
As Google reviewer Nava Morgan stated above, should we “keep buying as if we authorize” the high prices, lack of value, and lack of modernization that LT’s has to offer? Only time will tell how long they have to remain relevant to the local community. LT’s definitely has the feel that it’s best days are behind them, and that’s such a shame because with the right marketing and upgrades, this could once again be a neighborhood gem.
LT’s Wings & Other Things
1160 Fairburn Road SW
Atlanta, GA 30331
Monday – Saturday: 11 AM – 10 PM